Editorial Board   Guest Author

Ms. Hutchins

Amy Hutchins

Lead Product Manager, BookingSuite (USA), Inc.

Amy Hutchins is a software professional with 12 years of experience designing and building consumer software and online services solutions. She is a Lead Product Manager at BookingSuite, and has spent the past three years focused exclusively on solutions for the hospitality industry. An advocate for non-tech-savvy consumers, Amy emphasizes a premium user experience in all software products. In her current role, Amy has traveled all over the world meeting with hoteliers and learning about their specific pain points and everyday work experiences. By analyzing the nuances of how different hospitality software systems interact with each other, Amy strives to empower properties of all sizes by providing simple end-to-end software solutions to meet their unique needs. She loves the challenge of taking conceptually difficult tasks and distilling them into easy and intuitive solutions to facilitate increased productivity in work and life. Before focusing on hospitality, Amy spent seven years at Microsoft in the Windows division. She spent much of her time in the identity and security space there. She brings that strong background to the hospitality industry, where she works to ensure a safe and enjoyable experience for hotel staff and guests alike. Amy graduated from Duke University with a major in Computer Science and minors in Economics and Classical Civilizations. She doesnt get to use the latter quite as much as she had hoped, but it does prove useful when shes traveling to historic destinations. Please visit http://suite.booking.com/ for more information.

Ms. Hutchins can be contacted at (314) 302-9952 or amy.hutchins@booking.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.