Editorial Board   Guest Author

Mr. Gillespie

Adam Gillespie

Founder, BroadView IP

Adam Gillespie is the founder of BroadView IP, a leading integrator in mobile technologies and video applications, creating innovative digital experiences for businesses and consumers based on IP technology across a wide range of accessible devices. BroadView IP works to minimize the risk of technology investments from workforce automation, entertainment, to e-commerce. We seek to generate immediate revenue and minimize the risk of investing into expendable technologies along with providing support for various hardware profiles and platforms. BroadVIew seeks to provide a seamless transition into todays mobile-ready technology marketplace. Mr. Gillespie has a diverse background in hospitality technology consulting and hotel profit management with over 10 years experience supporting the efforts of Hotel Technology Next Generation (HTNG) and the International Hotel Technology Forum (IHTF). He has also played a major support role in the largest hospitality technology focused conference, HITEC as a technology supplier and as a delegate sourcing new technologies for clients in the hospitality marketplace. Mr. Gillespie is experienced in working with a wide variety of hotel management groups, franchises, and independent boutique hotels internationally. He has assisted with cost and contract management, in-room technology such as IPTV, VOiP, private VPNs, video content distribution, hotel networking and ultra-fast high-speed internet services. Prior to his career in hospitality technology, Mr. Gillespie worked as a high-frequency radio operations specialist in the United States Coast Guard. He is currently based out of Tampa Florida, and when not involved with work, is always looking forward to spending time with his wife and two daughters. Please visit www.broadviewip.com for more information.

Mr. Gillespie can be contacted at 844-840-4788 or adamg@broadviewip.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.