Editorial Board   Guest Author

Ms. Abelow

Lorraine Abelow

Founder & President, Abelow PR

Lorraine Abelow has a 30 year, award-winning, boutique travel PR firm in New York City and is at the forefront of trends affecting traditional and social media. Her career representing such blue-chip names as Four Seasons and Hilton Hotels, while also working with boutique properties across the globe as well as island destinations like St Barts.

Abelow PR's affordable hotel PR campaigns are designed to move the needle regularly gaining eye-catching feature exposure in such top outlets as The New York Times, Travel and Leisure and Conde Nast Traveler. It's the long-standing relationships the team has with high-level editors that insures coverage in A list media in every campaign. Coverage in influential blogs and social media campaigns round out Abelow PR's expertise. With a seasoned team consisting of a core group of senior and savvy public relations pros, the agency is able to jump quickly on an account, nimbly conceiving and executing an aggressive, multi-faceted campaign.

When Ms. Abelow founded her hospitality PR firm, she wanted to stay small, to maintain principal level involvement on every account on a daily basis. The team digs in and rolls up our sleeves, day-in-day out, joining yours to make marketing success for your brand.

Ms. Abelow serves as an honorary judge for the Hotels Sales and Marketing International Organization, from which she has won awards for her outstanding achievement over her illustrious career.

Please visit http://abelowpr.com/ for more information.

Ms. Abelow can be contacted at 203-226-9247 or Lorraine@AbelowPR.com

Coming up in December 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.