Editorial Board   Guest Author

Ms. Chambers

Lizz Chambers

Manager of Group Sales, Newport Hospitality Group

Lizz Chambers leads Newport Hospitality Group's Sales and Organizational Development team. With guest expectations continuing to rise, the need for motivated, knowledgeable and guest-focused team members on our sales force has never been greater. The need for a strong sales effort along with sales training and development is crucial and is a dynamic and challenging role which Lizz takes seriously. Ms. Chambers has over 28 years of industry experience that includes broad-based sales and marketing expertise in multiple segments of the travel industry. Her hotel industry experience includes branded, independent, select-service, full-service, extended stay, conference and new construction properties. Ms. Chambers considers sales and marketing to be critical to a property's success. Her team of experts oversee market analysis, positioning, revenue strategy, yield and demographic analysis as well as the company's internet marketing initiatives. To accomplish these tasks, Lizz works with her corporate team to ensure that each property develops a marketing strategy and oversees its successful execution. NHG has been on the edge of the e-commerce trend since 1994 when we launched our first corporate website and one of the first online booking engines in the industry. Lizz is on the forefront of e-commerce and insures that, as a marketing tool, it is best utilized for the specific needs of each property. “Everybody Sells” is her company's battle cry, from Sales Directors to Guest Service Personnel to our Rooms Care Associates (Maintenance and Housekeeping), everyone at NHG receives sales training. Ms. Chambers is also a member of Hospitality Sales and Marketing Association International, The Council of Hotel and Restaurant Trainers and is a Certified Hospitality Administrator and Certified Hospitality Educator with American Hotel and Lodging Association's Educational Institute.

Please visit www.nhghotels.com for more information.

Ms. Chambers can be contacted at 757-221-6830 or lizzc@nhghotels.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.