Editorial Board   Guest Author

Mr. Torbet

Peter Torbet

Director, Product Inovation, Acentic

Peter Torbet has been with Acentic (www.acentic.com) since he graduated with an Honours Degree in Product Design from De Montfort University, which included a placement at Aston Martin. On graduating, Peter joined Granada Business Technology to head up the design team, overseeing the Hospitality Industryís first use of a full screen UI, evolving into the industryís first animated Flash User Interface. Peterís remit moved from a UK-centric footprint to worldwide in 2003 on the formation of Acentic, where he headed up the European Design Studio. With his enthusiastic nature and visionary concepts, Peter soon found himself becoming lead presenter at client presentations to key accounts including Hilton, Starwood, Accor, Marriott, IHG and subsequently industry events. During this time, Peterís role expanded from that of not only the UI, but the wider guest experience and in turn the technology to deliver that experience. In his role as Director, Product Innovation, Peter enjoys looking at products from a creative technologist perspective, identifying opportunities, defining and taking product specification and development from proof of concept stage through to market. Peter works very closely across all disciplines within Acentic, from Operations, Product Management and R&D, through to Sales. An advisor to the Executive Board of Acentic, Peterís global remit sees him travelling the world to support all key territories including Asia, the US and EMEA. Please visit http://acentic.com/ for more information.

Mr. Torbet can be contacted at

Coming up in April 2018...

Guest Service: Empowering People

Excellent customer service is vitally important in all businesses but it is especially important for hotels where customer service is the lifeblood of the business. Outstanding customer service is essential in creating new customers, retaining existing customers, and cultivating referrals for future customers. Employees who meet and exceed guest expectations are critical to a hotel's success, and it begins with the hiring process. It is imperative for HR personnel to screen for and hire people who inherently possess customer-friendly traits - empathy, warmth and conscientiousness - which allow them to serve guests naturally and authentically. Trait-based hiring means considering more than just a candidate's technical skills and background; it means looking for and selecting employees who naturally desire to take care of people, who derive satisfaction and pleasure from fulfilling guests' needs, and who don't consider customer service to be a chore. Without the presence of these specific traits and attributes, it is difficult for an employee to provide genuine hospitality. Once that kind of employee has been hired, it is necessary to empower them. Some forward-thinking hotels empower their employees to proactively fix customer problems without having to wait for management approval. This employee empowerment—the permission to be creative, and even having the authority to spend money on a customer's behalf - is a resourceful way to resolve guest problems quickly and efficiently. When management places their faith in an employee's good judgment, it inspires a sense of trust and provides a sense of higher purpose beyond a simple paycheck. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.