Editorial Board   

Mr. Barbera

Michael Barbera

CEO, Barbera Solutions

Michael Barbera is a Fortune 50 consumer psychologist and strategy consultant, angel investor and award-winning business strategist. He is a business psychologist who is involved in both practical and academic endeavors.

Mr. Barbera's areas of practice are consumer behavior, consumer emotions, social psychology, decision-making, brand management, and marketing and long-term business strategies.

Mr. Barbera is currently employed as the CEO of Barbera Solutions and serves as a board member of several organizations. His clients can be found on the Fortune 50 list, ABC's Shark Tank, Bravo's Million Dollar Listing, The Food Network, and include Harley-Davidson, the Baltimore Ravens, the Carolina Hurricanes, Microsoft, and the Department of Defense.

Mr. Barbera began his entrepreneurial career at the age of 13 in New York City hosting concerts for artists such as Warrant, the Goo Goo Dolls and 3 Doors Down. In 2015, the White House recognized Mr. Barbera for his contributions to entrepreneurship. This work includes development and validation of consumer emotions, consumer behavior, product placement, consumer interaction, business growth strategies and judgment and decision-making.

Additionally, Mr. Barbera is a highly sought keynote speaker. Mr. Barbera's keynote topics include observations and results of academic and practitioner research, and insights of social science.

Mr. Barbera is an active member of the American Psychological Association, the Society of Industrial and Organizational Psychology, the Society of Judgment and Decision-Making, the Society of Consumer Psychology and the National Speakers Association.

Mr. Barbera is completing a Ph.D. in Behavioral Economics with a focus in time pressure and scarcity. He has a BS in Business Administration and two MBAs: entrepreneurship and executive management.

Please visit http://www.barberasolutions.com/ for more information.

Mr. Barbera can be contacted at +1 800-584-8047 or mbarbera@barberasolutions.com

Coming up in December 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.