Editorial Board

Mr. Barbera

Michael Barbera

CEO, Barbera Solutions

Michael Barbera is a Fortune 50 consumer psychologist and strategy consultant, angel investor and award-winning business strategist. He is a business psychologist who is involved in both practical and academic endeavors. His areas of practice are consumer behavior, consumer emotions, social psychology, decision-making, brand management, and marketing and long-term business strategies. Mr. Barbera is currently employed as the CEO of Barbera Solutions and serves as a board member of several organizations. His clients can be found on the Fortune 50 list, ABC’s Shark Tank, Bravo’s Million Dollar Listing, The Food Network, and include Harley-Davidson, the Baltimore Ravens, the Carolina Hurricanes, Microsoft, and the Department of Defense. Mr. Barbera began his entrepreneurial career at the age of 13 in New York City hosting concerts for artists such as Warrant, the Goo Goo Dolls and 3 Doors Down. In 2015, the White House recognized Mr. Barbera for his contributions to entrepreneurship. This work includes development and validation of consumer emotions, consumer behavior, product placement, consumer interaction, business growth strategies and judgment and decision-making. Additionally, Mr. Barbera is a highly sought keynote speaker. Mr. Barbera’s keynote topics include observations and results of academic and practitioner research, and insights of social science. Mr. Barbera is an active member of the American Psychological Association, the Society of Industrial and Organizational Psychology, the Society of Judgment and Decision-Making, the Society of Consumer Psychology and the National Speakers Association. Mr. Barbera is completing a Ph.D. in Behavioral Economics with a focus in time pressure and scarcity. He has a BS in Business Administration and two MBAs: entrepreneurship and executive management. Please visit http://www.barberasolutions.com/ for more information.

Mr. Barbera can be contacted at 800-584-8047 or mbarbera@barberasolutions.com

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.