Editorial Board

Mr. Green

Bryan Green

Founder & CEO, Advantage Fitness Products

Bryan Green is a wellness industry entrepreneur and fitness facility design expert. He has overseen the development of training facilities for Fortune 100 companies, global hospitality flags, health clubs, specialty studios, universities, and professional sports teams. Mr. Green founded Advantage Fitness Products (AFP) in 1997 to meet the growing demand for consultative support and supply of non-traditional wellness facilities beyond the larger health club chains. Mr. Green established FitnessDesignGroup® in 2001 to serve as a specialized consultancy for early stage planning and design for commercial fitness facilities of all types. The company has since evolved to provide project management services, and today foundationally supports both AFP and the Aktiv Solution divisions towards their client facility design requirements. In 2015 Mr. Green Founded Aktiv Solutions to support the industry's hyper-growth segment of Functional Training. The company's clients include Hilton Hotels, Nike, Apple, Starbucks, YMCA, and Golds Gym amongst other industry leaders. Mr. Green is a designated partner of the California Governor’s Council on Physical Fitness & Sports, and is a frequent industry speaker on the subject of functional fitness design and operational strategies. He has also served as an editorial advisor and contributing writer for numerous publications including Hotel Executive, Fitness Management, Resort & Recreation, and Shape Magazine. Mr. Green is a Foundation Board Member for California State University, at Northridge. Mr. Green resides in Topanga California with his wife, children, and dog Jada.

Mr. Green can be contacted at 310-559-9949 Ext: 110 or bgreen@afproducts.com

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.