Editorial Board   Guest Author

Ms. Jackson

Judith Jackson

Founder, Judith Jackson, Inc.

Judith Jackson is author, lecturer, product and spa developer, certified aromatherapist and licensed massage therapist. She founded Judith Jackson, Inc. after discovering the profound benefits of aromatherapy during a business trip to London 30 years ago.

Ms. Jackson changed her career in marketing and communications and returned to London to study the art and science of aromatherapy. After receiving a certificate in aromatherapy treatment and formulation, she returned to the United States and founded Judith Jackson, Inc. and began to create, manufacture, sell and teach aromatherapy.

Ms. Jackson wrote the first American book on Aromatherapy, "Scentual Touch, A Personal Guide to Aromatherapy", which has been published worldwide in eight languages. Her line of aromatherapy products were the first in major American spas and they received coverage from magazines such as Vogue, Harper's Bazaar, Town & Country and Elle.

Ms. Jackson's prior career in fashion and beauty proved very useful to product development, marketing and communicating the benefits of Judith Jackson Aromatherapy. This phase of her career included positions as Publicity and Fashion Director for Bonwit Teller, Vice President Publicity and Feature Events Director for Bloomingdale's (all stores), Vice President and Account Supervisor U.S and Europe for Burson Marsteller, and Vice President and Brand Manager, Product Development and Branding for Revlon.

Fifteen years ago, Ms. Jackson added hotel amenities to her company's offerings when Marietta Corporation licensed Judith Jackson Spa bath and body products and placed them on Radisson Seven Seas 5-star cruise ships. Ms. Jackson was also asked to create and run spas and salons on the ships featuring her treatments, and beauty services. This led to establishing the Judith Jackson Aromatherapy Spa in Westport, CT. During this period Ms. Jackson also wrote "The Magic of Well Being, a Sensory Program for Self Development," published by DK in the U.S and Europe.

For the past five years the Judith Jackson Spa line of amenities has been made and distributed to fine hotels and resorts by the Hunter Amenities Corporation of Canada. Judith Jackson Spa amenities are also sold in retail sizes by Target and on her own web site, along with the classic Judith Jackson Aromatherapy.

Please visit http://www.judithjackson.com for more information.

Ms. Jackson can be contacted at 203-698-3011 or Judithjackson33@aol.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.