Editorial Board   Guest Author

Mr. Kraft

John Kraft

Senior Associate Attorney, Fuksa Khorsid, LLC

John Kraft is a senior associate attorney with the Chicago law firm of Fuksa Khorshid, LLC. His practice areas include commercial litigation, consumer and financial regulatory compliance, and transactional matters. Mr. Kraft advises a wide range of clients, from Fortune 500 companies, to real estate investment funds, to family businesses. Mr. Kraft is advisor to his clients in the areas of risk management through sound employment practices, insurance coverage, and internal policies and procedures. Mr. Kraft has represented a number of clients in disputes involving employee dishonesty and commercial crime, auditor and accountant malpractice, bank fraud and associated regulatory failures, unfair competition, and breach of contract. In addition, Mr. Kraft has represented real estate developers, general contractors, and subcontractors in multi-million dollar construction disputes arising out of defect claims, mechanics liens, private and public bond claims, delay damages, design defects, and design-build negligence. Mr. Kraft also has extensive experience in insurance coverage matters, having represented almost every major carrier in the areas of fidelity & surety, professional liability, property & casualty, and professional liability; Mr. Kraft also advises insureds in navigating the claims process. Finally, Mr. Kraft represents clients on a variety of transactional matters as well, including commercial real estate transactions, corporate entity formation, commercial contracting, and a number of labor and employment matters. Mr. Kraft received his Bachelor of Arts in Political Science from the University of Michigan at Ann Arbor. He then received his Juris Doctor from Loyola University Chicago, where he was a member of the Loyola Consumer Law Journal. Please visit http://www.fklawfirm.com for more information.

Mr. Kraft can be contacted at 312-266-2221 or john@fklawfirm.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.