Editorial Board   Guest Author

Mr. Zuri

Erich Zuri

General Manager, Munich Marriott Hotel

Erich Zuri joined the Munich Marriott Hotel as General Manager in 2014 where he heads the upscale property in the heart of Munich featuring 348 guest rooms, 14 suites, multiple dining options, a spa & health club, and modern meeting, event and conference spaces. Mr. Zuri brings over three decades of excellence in the hospitality industry to this post in one of Germany’s most popular travel and meetings destinations. After graduating from HOSPA in Switzerland at the beginning of his professional life he built his career on both sides of the Pond, holding positions in the US and across Europe. He kicked things off in Washington DC where he served as the Food & Beverage Director at the Mayflower Hotel and then at the Madison Hotel before moving up to the General Manager spot at the State Plaza Hotel and Suites also in the US Capital city. Mr. Zuri then took the helm as the General Manager at the Renaissance Arlington Hotel in Virginia before returning to Europe in 1994 to assume the role of General Manager at the Renaissance Prague. At this property he was awarded Hotelier of the Year in the Czech Republic in 1997. From 1999 to 2006 Mr. Zuri held the office of vice president of CTF Hotels and Resorts, which includes 72 luxury hotel and resorts in North America and Europe. Following that, he joined Marriott Hotels to serve as the General Manager at the Athens Ledra Marriott Hotel, and acted as General Manager at Courtyard by Marriott Brussels. Please visit http://www.marriott.com for more information.

Mr. Zuri can be contacted at 49-89-360-020 or erich.zuri@marriott.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.