Editorial Board   Guest Author

Ms. Segerberg

Jane Segerberg

Founder & President, Segerberg Spa Consulting, LLC

Jane Segerberg is founder and president of Segerberg Spa Consulting, LLC. Her commitment to excellence is the foundation of a distinguished, 30-year career of achievement and leadership in the inter-related disciplines of the wellness, hospitality and spa industries. With 18 years of Five-Star resort experience and 11 years in the spa design and consulting business, Ms. Segerberg is recognized as an eminent authority on spa operations and business strategies. As President of SSC, Ms. Segerberg directs all aspects of the firm's consulting services including concept and facility design, operations and program development, staffing and training, marketing, facility openings and spa management. She worked with Sea Island Company, Sea Island, Georgia for eight years before opening the Sea Island Spa and managing its operations for an additional ten years. Under her leadership and innovative programming and business acumen, Sea Island Spa was the first spa chosen by Travel & Leisure magazine as The Best Spa in North America, as well as receiving numerous other awards. Sea Island Spa remains on the Travel & Leisure lists of top resort spas. As an esteemed consultant, Ms. Segerberg has provided design and operations expertise to a broad array of spa and resort projects, traveling extensively to spas worldwide and developing a broad knowledge and understanding of the international spa industry. Ms. Segerberg recently served three elected terms as Chairman of the International Spa Association and continues to serve on the Past Chairman's Council and the Leadership Development Task Force. She is the recipient of the prestigious ISPA Dedicated Contributor Award and is credited with the tremendous growth of ISPA. The largest spa industry trade association, ISPA has grown to be a global organization with over 3,200 members representing 86 countries. Members include spa owners, directors and service providers. Ms. Segerberg was recently recognized by American Spa Magazine as one of four top spa consultants as voted by the magazine's Professional's Choice Awards in which readers-who are the top decision makers at resort and destination spas, day spas and medical spas-vote for their favorites in the industry. The Awards have become the standard for recognizing spa industry leaders. As a highly sought-after consultant and lecturer, Ms. Segerberg has spoken internationally to various organizations and has been featured in radio, television and internet interviews including Fox TV, National Public Radio, and WebMD. As a leading authority on spa trends and programming, Ms. Segerberg has been widely quoted in key publications such as WorldTravel & Tourism Development, The Wall Street Journal, New York Times, Allure, American Spa, Businessweek.com, ABC News.com, Resort & Recreation and Hotel Executive Magazine. She holds a Bachelors degree in Health and Physical Education from Heidelberg University. She is certified by The American College of Sports Medicine, Cooper Aerobics Research Institute, American Council on Exercise and has appeared in Who's Who in American Women.

Ms. Segerberg can be contacted at 912-222-1518 or janesegerberg@yahoo.com

Coming up in December 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.