Editorial Board   Guest Author

Ms. Hoheb

Camille Hoheb

Managing Director, Wellness Tourism Worldwide

Camille Hoheb is the President of Wellness Tourism Worldwide, an award-winning strategic consultancy specializing in development, strategic planning and partnerships in wellness tourism. Her career spans twenty+ years in healthy consumer lifestyle marketing and she is a wellness tourism advisor, speaker and workshop facilitator. Today Ms. Hoheb travels the world working with tourism offices, governments, NGOs and private businesses to help them maximize their return on their wellness tourism investments. Her clients include Discover Dominica Authority, Sodexo, Thailand Tourism Authority, the Arizona Office of Tourism and Visit Estes Park to name a few. Recently Ms. Hoheb served as an International Expert for the USAID funded "Building Economic Sustainability Through Tourism" project, leading the new 3-year wellness tourism development strategy for the Jordan Tourism Board.

Ms. Hoheb has led tailor-made wellness tourism training programs and lectured on wellness tourism since 2008. She has authored numerous industry reports, publications, articles as well as the book, The Guide to Selling Wellness Travel. Ms. Hoheb developed Wellness Travel Academy - a suite of digital products and online continuing education programs designed for tourism professionals, tour operators and travel agents. Her work to advance well-being and economic growth through travel is prolific.

She received multiple awards for tourism marketing excellence, was recognized as a "Trendsetter" by TravelAge West and as outstanding mentor by Women in Travel & Tourism International. Ms. Hoheb enjoys sharing her wellness adventures through her many travel articles and interviews. 

Please visit http://www.WellnessTourismWorldwide.com for more information.

Ms. Hoheb can be contacted at +1 310-720-1755 or camille@wellnesstourismworldwide.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.