Editorial Board   Guest Author

Mr. Lowenstein

Diego Lowenstein

CEO, Lionstone Development

Diego Lowenstein has been part of the family's varied business interests across several countries for over 25 years. He has held executive positions with several of the family's companies in Argentina, including its real estate holdings and development firm, food service and restaurant operating, and franchising ventures.

Mr. Lowenstein's active involvement and know-how in acquiring, developing, revitalizing and repositioning hotels and casinos throughout Florida and the Caribbean has helped lead the entrepreneurial firm to new heights. In partnership with service industry leaders including The Ritz-Carlton Hotel Company, Kimpton Hotels, Hilton Hotels, AM Resorts, the InterContinental Hotels Group, and Virgin Hotels.

Mr. Lowenstein has fulfilled developments in markets that include Miami Beach, Downtown Miami, Ft. Lauderdale, Chicago and a half dozen markets in the Caribbean region. His knowledge in multinational operations and marketing has supported Lionstone's further expansion into luxury residential real estate and mixed-use hotel developments.

Since 1999, Mr. Lowenstein has served as the Chief Operating Officer of Lionstone and assumed the position of Chief Executive Officer in 2003. Among his many roles, he oversees the asset management structure for third party managed properties, and acts as Managing Partner with joint venture partners in existing operations held in partnership and in newly formed developments.

He is responsible for directing activities including deal structuring, financial feasibility analysis, financing, hospitality chain and management firm negotiations, sales and marketing, bidding and construction.

Integrity and dynamism have defined Lionstone and its affiliated companies in the United States, the Caribbean and South America for decades. That same spirit motivates the family-owned Lionstone organization as it continues to create distinctive properties that respect and enhance the communities where they invest and work.

Please visit http://www.lionstone.net for more information.

Mr. Lowenstein can be contacted at +1 305-672-5466 or info@lionstone.net

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.