Editorial Board   

Mr. Broadhag

Kurt A. Broadhag

President, K Allan Consulting

Kurt Broadhag has over 16 years of experience in personal training and gym design. He is president of K Allan Consulting, a firm specializing in health club design and management. K Allan Consulting works in unison with property owners, architects, and interior designers to address fitness solutions and develop functional workout environments. The company specializes in two-dimensional and three-dimensional fitness facility renderings, consulting from conceptual design to final installation. Kurt graduated from California State University, Long Beach with his degree in Exercise Physiology and Dietetics. In 1992, Kurt got involved with gym design opening the Warner Bros. Fitness Center where he implemented a number of programs. He then moved on to create and manage two adjoining gyms on the Paramount Studios lot. There, he supervised the training of music, TV and film stars, and Paramount Studio executives. During this time, Kurt also graduated with a Masters in Sports Medicine and obtained a number of professional certifications, including Certified Strength and Conditioning Specialist (CSCS from the National Strength and Conditioning Association (NSCA), Certified Massage Therapist (CMT), Advanced First Aid Certification and CPR/First Aid/AED Instructor Certification, and T.O.U.C.H Training Certification. Kurt also served as the National Spokesperson for Powerbar and was sent out on publicity tours in radio, TV, and magazines promoting the Powerbar line. Recently he obtained his LEED AP certification and has authored numerous articles on green fitness center design.

Mr. Broadhag can be contacted at 310-601-7768 or kbroadhag@kallanconsulting.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.