Editorial Board   

Mr. Broadhag

Kurt A. Broadhag

President, K Allan Consulting

Kurt Broadhag has over 16 years of experience in personal training and gym design. He is president of K Allan Consulting, a firm specializing in health club design and management. K Allan Consulting works in unison with property owners, architects, and interior designers to address fitness solutions and develop functional workout environments. The company specializes in two-dimensional and three-dimensional fitness facility renderings, consulting from conceptual design to final installation. Kurt graduated from California State University, Long Beach with his degree in Exercise Physiology and Dietetics. In 1992, Kurt got involved with gym design opening the Warner Bros. Fitness Center where he implemented a number of programs. He then moved on to create and manage two adjoining gyms on the Paramount Studios lot. There, he supervised the training of music, TV and film stars, and Paramount Studio executives. During this time, Kurt also graduated with a Masters in Sports Medicine and obtained a number of professional certifications, including Certified Strength and Conditioning Specialist (CSCS from the National Strength and Conditioning Association (NSCA), Certified Massage Therapist (CMT), Advanced First Aid Certification and CPR/First Aid/AED Instructor Certification, and T.O.U.C.H Training Certification. Kurt also served as the National Spokesperson for Powerbar and was sent out on publicity tours in radio, TV, and magazines promoting the Powerbar line. Recently he obtained his LEED AP certification and has authored numerous articles on green fitness center design.

Mr. Broadhag can be contacted at 310-601-7768 or kbroadhag@kallanconsulting.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.