Editorial Board   Guest Author

Mr. Rosenberg

Charles B. Rosenberg

Attorney, White & Case LLP

Charles (Chip) B. Rosenberg is an attorney in the Washington, DC office of White & Case LLP, where he represents private parties and foreign governments in complex international arbitrations. He has experience representing clients in disputes at the International Centre for Settlement of Investment Disputes (ICSID) and the International Chamber of Commerce (ICC), as well as under the arbitration rules of the United Nations Commission on International Trade Law (UNCITRAL). Mr. Rosenberg is the Associate Managing Editor of the World Arbitration & Mediation Review (WAMR) and a Regional Representative of the ICC Young Arbitrators Forum (ICC YAF). He has taught advanced international investment seminars at The Hague University of Applied Sciences in The Netherlands and at the American University Washington College of Law in Washington, DC. He regularly speaks at conferences and publishes articles on international arbitration related topics. Mr. Rosenberg was named a Future Leader in Who’s Who Legal: Arbitration 2017, an inaugural edition focused on outstanding attorneys aged 45 or under, which described him as “hardworking and approachable.” He also has been repeatedly recognized as a “Rising Star” by DC Super Lawyers. Prior to joining White & Case LLP, Mr. Rosenberg spent two years in The Hague, Netherlands clerking for The Honorable Charles N. Brower, who at the time was ranked the “world’s busiest arbitrator” by The American Lawyer in terms of large international arbitrations, and at the Iran-United States Claims Tribunal. Mr. Rosenberg graduated first in his class, summa cum laude, and Order of the Coif from the American University Washington College of Law. Please visit http://www.whitecase.com for more information.

Mr. Rosenberg can be contacted at 202-729-2324 or charles.rosenberg@whitecase.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.