Editorial Board   Guest Author

Mr. Tompkins

Michael G. Tompkins

Executive Recruiter, Hutchinson Consulting

A visionary leader in the luxury hospitality, wellness, and spa industries, Michael G. Tompkins has led celebrated brands to success for more than two decades. He transitioned from healthcare to hospitality with Canyon Ranch Health Resorts as part of their executive management team. Then as Vice President of Hotels and Spas for Turning Stone Resort and Casino, he led their team to be the first property in US history east of the Mississippi to have two Four Diamond AAA Hotels, garnering Best New US Spa for Skana Spa and earning New York State Hospitality Association’s Hotel Executive of the Year. From there he helped reposition Miraval Resorts in Tucson, AZ starting as General Manager then promoted to President/ CEO of Miraval Resorts. During his seven-year tenure at Miraval, Mr. Tompkins led the brand to an unprecedented 46 industry awards in one year, building one of the most successful hotel real estate projects in the country, the Villas at Miraval, and creating strategic partnerships with National Geographic, Dr. Andrew Weil Integrative Wellness Center, and the Miraval Life in Balance Spa with Clarins. After assisting in the successful majority sale of the Miraval brand, Mr. Tompkins repositioned Hilton Head Health in 2014 and 2015 building Indigo Spa, 2015’s Best New US Spa. He is a former Board member of the University of Arizona Science Dept., a Founding Board member of the New York State Spa Promotion Alliance, and Immediate Past Chairman of the International Spa Association where he has served on its board for six years. Currently an executive recruiter with California based Hutchinson Consulting, he helps build leading teams for luxury hospitality and spa brands. Mr. Tompkins is also a partner with Huffman Hospitality Concepts, consulting on hospitality, spa and wellness projects across the US. He is author or contributing author to five books on health and wellness and is a sought after global keynote speaker. Please visit http://www.hutchinsonconsulting.com for more information.

Mr. Tompkins can be contacted at 707-935-9760 or michael@hutchinsonconsulting.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.