Editorial Board   

Mr. Acton

Scott Acton

CEO & Founder, Forte Specialty Contractors

Building on three generations of creative execution behind some of the globe's most iconic experiential spaces, Scott Acton is no stranger to the unusual in the world of construction. As the CEO and founder of Forte Specialty Contractors in Las Vegas, a construction firm specializing in the hospitality, restaurant, retail, nightlife and entertainment industries, he is known for tackling some of the most difficult and attention-grabbing construction challenges in the industry.

Mr. Acton's entrance into this arena began with a long family history of Disney projects, which, as an entity, is known for creative, unusual experiences requiring innovative construction techniques. Part of developing this skill set for Mr. Acton included attending “Disney University” where he learned the business and leadership skills necessary to build a successful career. Mr. Acton began working for his father at the age of 16, but soon realized his entrepreneurial drive was too strong to just keep working for the family business.

A third-generation craftsman, Mr. Acton worked a variety of odd jobs then followed in the footsteps of his grandfather and father, becoming a notable entrepreneur in his own right. His early work comprises several landmarks across North America, including portions of Knott's Berry Farm, Universal Studios and Disney, showcasing Mr. Acton's affinity to thematic design and construction.

In 2002, Mr. Acton started his own company, Trevi Manufacturing, naming it after the most famous fountain in the world - the Trevi Fountain in Rome, Italy. He wanted to combine manufacturing with construction, a marriage not seen within the market. He grew Trevi from a startup to a $12 million company in only two years, resulting in national accolades including being named the U.S. Small Business Administration's “Small Business Person of the Year” for Nevada. His first project in Sin City was Treasure Island's pirate ships, which provide the hotel its iconic presence on the Las Vegas Strip.

Please visit http://fortedesignbuild.com/ for more information.

Mr. Acton can be contacted at 702-697-2000 or scott@fortedesignbuild.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.