Editorial Board   

Mr. Ashen

David Ashen

Principal & Founder, dash design

David Ashen is a principal and the founder of dash design, an award-winning New York-based interior design and branding firm specializing in hospitality and retail projects.

Known for his ability to tailor each project to answer clients' specific business needs, Mr. Ashen and his design team update spaces and reinvent brands. Clients include market leaders and Fortune 500 companies from all over the world including Shanghai, Hong Kong, Istanbul, Philadelphia, Cleveland, New York City and Aruba.Among the recent high-profile hotel projects to dash design's credit are: the multi-million renovation of the Lexington New York City hotel; the Renaissance Aruba Resort & Casino; and restaurants at the Mandarin Oriental in Shanghai.

Rather than a signature style, Mr. Ashen and dash have a signature philosophy: that design equals strategy. He earned a Bachelor of Science in Human Factors Engineering at Tufts University, then a Masters of Architecture at the University of Pennsylvania. After his entree into luxury retail at Peter Marino, he spent five years - from Director of Retail to Principal - at desgrippes gobe, one of the world's largest independent branding firms. Accounts included Reebok, Unilever, Target, and Peugeot; he created the first consistent global retail image for Godiva, and helped the company expand in Japan and China.

In 2000, Mr. Ashen's first hospitality project - XL Lounge - attracted serious media attention. A year later, Mr. Ashen left desgrippes to launch dash design. dash's work is all about context and reinvention. "To me, there's nothing richer than collaborating with client and partners to produce a project that is innovative and thoughtful," Mr. Ashen says, adding, "It's not about adding to my portfolio. My success is solely about whether our work helps my client succeed."

Please visit http://www.dashdesign.net for more information.

Mr. Ashen can be contacted at +1 7183832225201 or dashen@dashdesign.net

Coming up in December 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.