Editorial Board   

Mr. Ashen

David Ashen

Principal & Founder, dash design

David Ashen is a principal and the founder of dash design, an award-winning New York-based interior design and branding firm specializing in hospitality and retail projects.

Known for his ability to tailor each project to answer clients' specific business needs, Mr. Ashen and his design team update spaces and reinvent brands. Clients include market leaders and Fortune 500 companies from all over the world including Shanghai, Hong Kong, Istanbul, Philadelphia, Cleveland, New York City and Aruba.Among the recent high-profile hotel projects to dash design's credit are: the multi-million renovation of the Lexington New York City hotel; the Renaissance Aruba Resort & Casino; and restaurants at the Mandarin Oriental in Shanghai.

Rather than a signature style, Mr. Ashen and dash have a signature philosophy: that design equals strategy. He earned a Bachelor of Science in Human Factors Engineering at Tufts University, then a Masters of Architecture at the University of Pennsylvania. After his entree into luxury retail at Peter Marino, he spent five years - from Director of Retail to Principal - at desgrippes gobe, one of the world's largest independent branding firms. Accounts included Reebok, Unilever, Target, and Peugeot; he created the first consistent global retail image for Godiva, and helped the company expand in Japan and China.

In 2000, Mr. Ashen's first hospitality project - XL Lounge - attracted serious media attention. A year later, Mr. Ashen left desgrippes to launch dash design. dash's work is all about context and reinvention. "To me, there's nothing richer than collaborating with client and partners to produce a project that is innovative and thoughtful," Mr. Ashen says, adding, "It's not about adding to my portfolio. My success is solely about whether our work helps my client succeed."

Please visit http://www.dashdesign.net for more information.

Mr. Ashen can be contacted at +1 718-383-2225 ext. 201 or dashen@dashdesign.net

Coming up in December 2019...

Hotel Law: A Labor Crisis and Cyber Security

According to a recent study, the hospitality industry accounted for 2.9 trillion dollars in sales and in the U.S. alone, was responsible for 1 in 9 jobs. In an industry of that scope and dimension, legal issues touch every aspect of a hotel's operation, and legal services are required in order to conform to all prevailing laws and regulations. Though not all hotels face the same issues, there are some industry-wide subjects that are of concern more broadly. One of those matters is the issue of immigration and how it affects the ability of hotels to recruit qualified employees. The hotel industry is currently facing a labor crisis; the U.S. Labor Department estimates that there are 600,000 unfilled jobs in the industry. Part of the problem contributing to this labor shortage is the lack of H2B visas for low-skilled workers, combined with the difficulty in obtaining J-1 visas for temporary workers. Because comprehensive immigration reform is not being addressed politically, hotel managers expect things are going to get worse before they get better. Corporate cyber security is another major legal issue the industry must address. Hotels are under enormous pressure in this area given the large volume of customer financial transactions they handle daily. Recently, a federal court ruled that the Federal Trade Commission had the power to regulate corporate cyber security, so it is incumbent on hotels to establish data security programs in order to prevent data breaches. The lack of such programs could cause hotels to face legal threats from government agencies, class action lawsuits, and damage to their brand image if a data breach should occur. These are just two of the critical issues that the December issue of Hotel Business Review will examine in the area of hotel law.