Editorial Board   Guest Author

Mr. Green

Jeff Green

President and CEO, Jeff Green Partners

Led by President and CEO Jeff Green, Jeff Green Partners provides a full spectrum of analytical and interpretive services for retailers, property owners, developers and municipalities. The Phoenix-based firm is a nationally recognized leader in real estate feasibility, with significant experience in everything from shopping center development and re-positioning to retailer expansion and location assessment. Beyond feasibility studies and demographic profiles, the firm provides the kind of in-depth analysis that generates critical context, penetrating insight and valuable strategic direction to many of the country's leading developments. Jeff Green Partners provides both the big picture and the small details, the large-scale feasibility context and the granular market analysis—all within the framework of a boutique, customized research process that delivers clear and concise reports packed with the kind of actionable intelligence and analysis that supports meaningful bottom-line decisions for clients. With over 30 years of experience in the real estate industry, Jeff Green has had extensive consulting experience on a wide range of research projects ranging from feasibility studies for development projects across the U.S. and internationally to sales projections for specific retailers. Mr. Green is a frequent speaker at national and international conferences sponsored by industry organizations such as the International Council of Shopping Centers (ICSC), the Food Marketing Institute and Urban Land Institute (ULI). He is also a regular contributor and source to industry focused media and national media outlets, sharing his market insight on the retail, mixed-use and real estate industry's most important topics and trends. Mr. Green is a graduate of Michigan State University and is a member of the International Council of Shopping Centers, the Food Marketing Institute, American Marketing Association, ULI, International Downtown Association and the Value Retail Association.

Please visit http://jeffgreenpartners.com for more information.

Mr. Green can be contacted at 602-795-8351 or jgreen@jeffgreenpartners.com

Coming up in March 2020...

Human Resources: Confronting a Labor Shortage

With the unemployment rate at its lowest level in decades (3.7%), what has always been a perennial problem for human resource professionals - labor shortage - is now reaching acute levels of concern. It is getting harder to find and recruit qualified applicants. Even finding candidates with the skills to succeed in entry-level positions has become an issue. In addition, employee turnover rates remain extremely high in the hotel industry. As a result of these problems, hotel HR managers are having to rethink their recruitment strategies in order to hire the right talent for the right job. First, hotels have been forced to raise their wages and offer other appealing perks, as a way to attract qualified candidates. Secondly, HR managers are reassessing their interviewing techniques, focusing less on the answers they receive to questions and more on observable behavior. Part of this process includes role-playing during the interview, so that the recruiter can gauge how a candidate works through specific problems and interacts with other team members. Additionally, some HR managers are also creating internal talent pools as a way to address labor shortages. Instead of utilizing department resources to find new hires with specific skills for needed positions, hotels are cultivating talent pools internally and preparing their employees to assume leadership roles whenever the time comes. They are also placing greater emphasis on a company culture that is more performance-based, as a way to curb employee turnover, increase employee satisfaction, and assure higher levels of customer service. Finally, recognizing the importance of employee retention as a way to lessen the impact of a tight labor market, some HR managers are instituting generous reward programs in order to retain their top performers. The March Hotel Business Review will explore what some HR professionals are doing to address these and other issues in their departments.