Editorial Board   Guest Author

Ms. Curtis

Nina Curtis

Founder & President, The Nile Institute

Nina Curtis is the founder and president of the Nile Institute, 'A Source Vit'al', located in West Hollywood, California. The Nile Institute is dedicated to offering exceptional wellness services, the finest in quality personal care products and information that is relevant for its clients to make responsible choices about their individual wellness, beauty and personal care needs. Motivating, dynamic, and inspirational all describe Nina Curtis' interaction with audiences during seminars, lectures, workshops and keynote speeches. Ms. Curtis' enthusiasm and sincere desire to move her audience to action, has captured the attention of many corporations looking for leadership and consulting in the areas of corporate communications, sales force and technical training. Known as the "Esthetician's, Esthetician", Ms. Curtis has a twenty-plus year history in the professional skin care industry, where she is respected as an innovative skin care specialist, educator, lecturer and businesswoman. Originally licensed as a cosmetologist, Ms. Curtis has obtained certification in Aromatherapy, Reflexology, Acupressure, Micro Current, Reiki and Color Light Therapy. Ms. Curtis has trained throughout the United States, France, Germany, Australia and England. She received her Bachelor degree of Science in Management and her MBA from Pepperdine University and is also a graduate of the Lynwood Business Institute. Recognized as a trailblazer, Curtis has served as a volunteer member of the Barbering and Cosmetology Advisory Council and as Director of Education for Aesthetics International Association. Through her work with many of the cosmetics' industry heavy-hitters, she has been instrumental in the development and execution of training modules and programs for salons and spas. Ms. Curtis continues to travel internationally to heighten the standards of the professional skin care industry. Ms. Curtis has received five "Teacher of the Year" awards from the Fashion Institute of Merchandising and Design, located in Los Angeles, California, which inducted her into the Hall of Fame. In 2002 Ms. Curtis received the coveted 'Distinguished Alumna Award' from Pepperdine University for her outstanding accomplishments in serving humankind through the humane pursuits of business, for participating in building a stronger university and for her personal character as an example to all of the university's students, alumni and faculty. Ms. Curtis has been a volunteer for the American Cancer Society's Look Good, Feel Better program that provides skin care and cosmetic seminars for cancer survivors. Ms. Curtis has also reached out to the future business community as a volunteer speaker and valued mentor for the Academy of Business Leadership program located on several Southern California college campuses. Ms. Curtis currently serves on the UC Irvine Spa & Hospitality Management advisory board.

Ms. Curtis can be contacted at 310-275-6453 or curtiscomm@earthlink.net

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.