Editorial Board   Guest Author

Ms. Ackerman

Carol Ackerman

Founder, The Ackerman Group

Carol Ackerman enjoys working with a wide variety of clients in the areas of real estate design and development both in the US and Mexico. She explores the world from both the visual and verbal aspects of storytelling. She has art-directed and written for video and print publications, including hotel, retail and resort collateral. Her public relations and master planning design experience led to the co-founding of Resort Golf Media, which published “Desert Dreams, Desert Romance: The History of the Royal Palms Resort and Spa”, now in its third printing. Ms. Ackerman has fulfilled communications, design, entitlement and real estate development assignments for Walt Disney, Starwood Hotels, GMA International, Hacienda de los Santos, the Los Angeles Times, Nicklaus Design, and Arnold Palmer’s Restaurant. As an officer in an international master planning firm, she works on design/development teams for a wide array of projects with an element of hospitality involved: wellness facilities including spas; golf club houses, boutique hotels and resort complexes; marinas, theme parks, sports complexes and mixed use venues which include destination retail, residential and recreational amenities. Notable event productions have included the St. Regis Hotel NYC, Azimut & Benetti Group, Italian Wine Merchants, KSL Resorts, Ritz-Carlton, Golf Living Magazine, and the Pebble Beach Company. Ms. Ackerman resides in Phoenix, AZ and travels as often as possible visiting family throughout the US and to Mexico, where she is engaged in a large resort community development on the Cabo peninsula.

Ms. Ackerman can be contacted at 602-684-6800 or carol@theackermangroup.com

Coming up in March 2018...

Human Resources: Value Creation

Businesses must evolve to stay competitive and this is also true of employment positions within those organizations. In the hotel industry, for example, the role that HR professionals perform continues to broaden and expand. Today, they are generally responsible for five key areas - government compliance; payroll and benefits; employee acquisition and retention; training and development; and organizational structure and culture. In this enlarged capacity, HR professionals are no longer seen as part of an administrative cost center, but rather as a member of the leadership team that creates strategic value within their organization. HR professionals help to define company policies and plans; enact and enforce systems of accountability; and utilize definable metrics to measure and justify outcomes. Of course, there are always new issues for HR professionals to address. Though seemingly safe for the moment, will the Affordable Care Act ultimately be repealed and replaced and, if so, what will the ramifications be? There are issues pertaining to Millennials in the workforce and women in leadership roles, as well as determining the appropriate use of social media within the organization. There are new onboarding processes and e-learning training platforms to evaluate, in addition to keeping abreast of political issues like the minimum wage hike movement, or the re-evaluation of overtime rules. Finally, there are genuine immigration and deportation issues that affect HR professionals, especially if they are located in Dreamer Cities, or employ a workforce that could be adversely impacted by federal government policies. The March Hotel Business Review will take a look at some of the issues, strategies and techniques that HR professionals are employing to create and sustain value in their organization.