Editorial Board   Guest Author

Mr. Premack

Ben Premack

Director of Sales, Marketing and Events, Hyatt Regency Maui Resort and Spa

Ben Premack is the Director of Sales and Marketing at Hyatt Regency Maui Resort and Spa. An experienced hospitality professional with 13 years in the travel industry, Mr. Premack brings to the LEED EBOM certified resort strong leadership, analytical skills and a history of sales and marketing successes throughout the industry. At Hyatt Regency Maui Resort and Spa, Mr. Premack oversees the sales and marketing team and initiatives and is a member of the executive committee charged with managing operations across the resort. Mr. Premack began his career with Hyatt in 2003 at Hyatt Regency Bethesda and worked as an Assistant Front Office Manager before being promoted to Sales Manager at the Hyatt Regency O’Hare. There, he found his niche in sales and didn’t look back. A seasoned Hyatt ambassador, Mr. Premack pre-opened Grand Hyatt San Antonio in 2007, and then served as the Associate Director of Sales at Grand Hyatt Seattle/Hyatt at Olive 8 as well as Grand Hyatt Washington D.C. He was then named Director of Sales at Hyatt Regency Philadelphia in 2010 prior to his most recent position at the Grand Hyatt DFW. Mr. Premack has received numerous honors and awards for his achievements in hospitality, including the 2014 Sales Team of the Year at Hyatt Hotels Corporation, 2014 Hyatt “Markie” Marketing Award Nominee, 2012 and 2015 Hyatt “Markie” Marketing Award Winner, 2012 Director of Sales of the Year Nominee, 2012 Sales Team of the Year Nominee at Hyatt Regency Philadelphia at Penn’s Landing, and the 2010 Sales Team of the Year Nominee at Grand Hyatt Washington, among others. Please visit http://www.hyatt.com for more information.

Mr. Premack can be contacted at 808-661-1234 or ben.premack@hyatt.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.