Editorial Board   Guest Author

Mr. Burgelin

Mike Burgelin

Owner and President, Employer Leasing Quotes

Mike Burgelin is the owner and President of Employee Leasing Quotes, a Nationwide PEO brokerage firm he started in 2001. Mr. Burgelin and his team help business owners reduce employment-related costs and maximize the employee relationship through PEO, ASO and HR outsourcing services. His in-depth, industry knowledge of the individual PEOs value proposition, creates a tremendous advantage for his clients. Mr. Burgelin is a recognized leader in the PEO industry and most recently a featured speaker at the annual PACE conference for the PEO industry. Mr. Burgelin is a fully licensed insurance agent, whose skills and education have helped in saving his nationwide clients over $100 million dollars in insurance premiums during his tenure. Utilizing over 20 years of experience in sales, marketing, management and communication, Mr. Burgelin is highly dedicated to helping his clients understand their objectives and improve the performance of their businesses.

Please visit http://www.EmployeeLeasingQuotes.com for more information.

Mr. Burgelin can be contacted at 888-582-8388 or Mike@EmployeeLeasingQuotes.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.