Editorial Board   

Mr. D'Amore

Louis D'Amore

Founder & President, International Institute of Peace through Tourism

Louis D'Amore is the Founder and President of the International Institute for Peace through Tourism (IIPT). He has been instrumental in promoting the travel and tourism industry as the world's first "Global Peace Industry" since the founding of IIPT in 1986. He has organized three Global Conferences on Peace through Tourism: Vancouver (1988), Montreal (1994), and Glasgow (1999); three Global Summits: Amman (2000), Geneva (2003); Pattaya, Thailand (2005); and three African Conferences on Peace through Tourism South Africa, (2002); Tanzania (2003); Zambia (2005). He is currently organizing the 4th IIPT African Conference Uganda (2007). More than 40 prestigious international organizations have become members of IIPT's Coalition of Partners for World Peace through Tourism, each Partner committed to a Millennium Project with the aim of "Building a Culture of Peace through Tourism." IIPT activities also include promotion of the "IIPT Credo of the Peaceful Traveler, and a "Global Peace Parks Program" with more than 450 IIPT Peace Parks dedicated to date. Mr. D'Amore has been a pioneer in promoting a social and environmental ethic within the travel and tourism industry since the mid-70's. In 1992, following the U.N. Conference on Environment and Development (Rio Summit), he developed the world's first Code of Ethics and Guidelines for Sustainable Tourism. He also developed the Guidelines for the Pacific Asia Travel Association GreeenLeaf Program and has been a consultant to the United Nations Environment Program (UNEP} on Codes of Conduct for Sustainable Tourism. His consulting experience includes working with the private sector and governments at all levels in a range of areas including: tourism master plans, community development, social impact assessment, environment, natural resources, cultural/heritage development, and conflict resolution with an emphasis on win-win solutions.

Mr. D'Amore can be contacted at 802-253-8671 or ljd@iipt.org

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.