Editorial Board   Guest Author

Mr. Tacchino

Arthur Tacchino

Principal and Chief Innovation Officer, SyncStream Solutions

Arthur Tacchino is Principal and the Chief Innovation Officer at SyncStream Solutions, an ACA reporting and compliance company. SyncStream works with agents, brokers, accountants, human resource professionals, CPAs, financial planners, and benefits attorneys to help employers navigate and fulfill new healthcare requirements. Mr. Tacchino is a leading expert in the country on the Affordable Care Act. He created SyncStream’s ACA Decision Support Tool, which enables employers to gather and input key individualized employer data and generate a customized analysis of the ACA's impact on their business, and leads development of SyncStream’s ACA Dashboard, ACA Reporting Essentials, and other solutions that help employers tackle the challenges of health care reform. Prior to joining SyncStream, Mr. Tacchino spent three years at The American College of Financial Services in Bryn Mawr, Pa. where contributed to the creation of the Chartered Healthcare Consultant (ChHC) designation. As part of this work, Mr. Tacchino designed and taught two courses on the Affordable Care Act -“Essentials of Healthcare Reform” and “The Healthcare Consultant.” Mr. Tacchino is a well-recognized speaker on the impacts of the Affordable Care Act and presents frequently to the National Association of Insurance and Financial Advisors (NAIFA), the National Association of Health Underwriters (NAHU), the Financial Planning Association (FPA), and other national organizations. In addition, he has been published in blind peer reviewed publications, such as the Journal for Financial Service Professionals and the Journal of Financial Planning. Mr. Tacchino received his B.S. in economics from Susquehanna University and earned his J.D. from the Widener University School of Law. Please visit http://www.sync-stream.com for more information.

Mr. Tacchino can be contacted at 877-291-9256 or infoabout@sync-stream.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.