Editorial Board   Guest Author

Mr. Schubach

Michael Schubach

Strategic Deployments / Program Management Director, Infor Hospitality

Michael Schubach has more than thirty years of Hospitality industry experience and is currently the Strategic Deployments and Program Management Director at Infor.

Previous to this, Mr. Schubach was an industry writer and consultant working with many different organizations to develop strategies and content across the industry - from vendors to small and large hotel properties in North America, Asia, Africa and Europe. He consulted on hospitality systems evaluation, specializing in PMS, S&C, POS, Inventory Procurement, Central Reservations Systems and related service systems.

Mr. Schubach has also held the positions of Vice President of Product Management at Agilysys, Chief Information Officer at Trump Hotel Collection, Vice President of Resort Technology at Pinehurst Resort, and Vice President of Technology at Computerized Lodging Systems. Throughout his career he has supervised system installations at more than 2,500 hotel locations worldwide.

Mr. Schubach earned his undergraduate degree from the University of California at Santa Barbara focusing on History and Medieval Culture Studies. He later earned his MBA in Hospitality Management from Methodist University in Fayetteville, North Carolina.

In December 2010, Mr. Schubach received the Certified Hospitality Technology Professional (CHTP) and Certified Hospitality Accountant Executive (CHAE) designations from Hospitality Financial and Technology Professionals (HFTP).

He is a regular contributor to hospitality publications, a frequent speaker, lecturer, teacher and consultant. In 2015, Mr. Schubach was 38th inductee to the HFTP International Hall of Fame during HITEC in Austin, Texas. When all is said and done, it is safe to say that he really, really likes the hospitality industry and everything that goes along with it!

Please visit htttp://infor.com for more information.

Mr. Schubach can be contacted at 646-336-1700 or michael.schubach@infor.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.