Editorial Board   Guest Author

Mr. Schubach

Michael Schubach

Strategic Deployments / Program Management Director, Infor Hospitality

Michael Schubach has more than thirty years of Hospitality industry experience and is currently the Strategic Deployments and Program Management Director at Infor.

Previous to this, Mr. Schubach was an industry writer and consultant working with many different organizations to develop strategies and content across the industry - from vendors to small and large hotel properties in North America, Asia, Africa and Europe. He consulted on hospitality systems evaluation, specializing in PMS, S&C, POS, Inventory Procurement, Central Reservations Systems and related service systems.

Mr. Schubach has also held the positions of Vice President of Product Management at Agilysys, Chief Information Officer at Trump Hotel Collection, Vice President of Resort Technology at Pinehurst Resort, and Vice President of Technology at Computerized Lodging Systems. Throughout his career he has supervised system installations at more than 2,500 hotel locations worldwide.

Mr. Schubach earned his undergraduate degree from the University of California at Santa Barbara focusing on History and Medieval Culture Studies. He later earned his MBA in Hospitality Management from Methodist University in Fayetteville, North Carolina.

In December 2010, Mr. Schubach received the Certified Hospitality Technology Professional (CHTP) and Certified Hospitality Accountant Executive (CHAE) designations from Hospitality Financial and Technology Professionals (HFTP).

He is a regular contributor to hospitality publications, a frequent speaker, lecturer, teacher and consultant. In 2015, Mr. Schubach was 38th inductee to the HFTP International Hall of Fame during HITEC in Austin, Texas. When all is said and done, it is safe to say that he really, really likes the hospitality industry and everything that goes along with it!

Please visit htttp://infor.com for more information.

Mr. Schubach can be contacted at 646-336-1700 or michael.schubach@infor.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.