Editorial Board   Guest Author

Mr. Quezada

David Quezada

Vice President - Loss Control, EMPLOYERS

David M. Quezada has been Vice-President of Loss Control Services for EMPLOYERS since 2014. He is responsible for providing leadership, direction and management oversight of the loss control operations, ensuring field staff operates within established company/functional policies, procedures and guidelines. Mr. Quezada has served in various executive management positions with EMPLOYERS, most recently as Senior Vice President/General Manager, Strategic Partnerships & Alliances, from January 2006 to May 2014. He was responsible for the marketing and underwriting of business produced through non-traditional, strategic partnerships, and the identification of new, strategic partnership opportunities. Prior to that time, Mr. Quezada served as Vice-President, Loss Control, with Employers Compensation Insurance Company. He is an accomplished executive with extensive workers' compensation insurance industry experience and proven achievement in various corporate leadership positions. Mr. Quezada holds a B.A. degree from Cal Poly Pomona University. EMPLOYERS, America's small business insurance specialist®, offers workers' compensation insurance and services through Employers Insurance Company of Nevada, Employers Compensation Insurance Company, Employers Preferred Insurance Company, and Employers Assurance Company. Insurance is not offered in all jurisdictions.

Please visit https://www.employers.com/ for more information.

Mr. Quezada can be contacted at 800-588-5200 or losscontrol@employers.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.