Editorial Board   Guest Author

Ms. Schuyler

Megan Schuyler

Director of Strategic Accounts, Adecco Staffing USA

Megan Schuyler serves as a Director of Strategic accounts for Adecco Staffing USA, where she leads large onsite staffing and recruitment programs in Northern California for contingent workforce and permanent placements. In addition to managing innovative recruitment programs for clients focused on hospitality, food and wine production, Megan heads up a dedicated onsite program at one of the most recognized technology companies in Silicon Valley, including client service and recruitment for a large volume of hospitality associates, including culinary, service, barista and a multitude of other positions. Adecco Staffing USA is the nation's leading provider of recruitment and workforce solutions. It is the pre-eminent workforce management partner for Fortune 500 companies and career advisement expert for American workers, serving all of the key industries and professions that drive the US economy forward. Adecco has more than 450 career centers and, on any given day, connects 70,000 talented workers to the best job opportunities across the country, making them one of America's largest employers.

Please visit http://www.adeccousa.com for more information.

Ms. Schuyler can be contacted at 916-837-6623. or megan.schuyler@adeccona.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.