Editorial Board   Guest Author

Ms. Schuyler

Megan Schuyler

Director of Strategic Accounts, Adecco Staffing USA

Megan Schuyler serves as a Director of Strategic accounts for Adecco Staffing USA, where she leads large onsite staffing and recruitment programs in Northern California for contingent workforce and permanent placements. In addition to managing innovative recruitment programs for clients focused on hospitality, food and wine production, Megan heads up a dedicated onsite program at one of the most recognized technology companies in Silicon Valley, including client service and recruitment for a large volume of hospitality associates, including culinary, service, barista and a multitude of other positions. Adecco Staffing USA is the nation's leading provider of recruitment and workforce solutions. It is the pre-eminent workforce management partner for Fortune 500 companies and career advisement expert for American workers, serving all of the key industries and professions that drive the US economy forward. Adecco has more than 450 career centers and, on any given day, connects 70,000 talented workers to the best job opportunities across the country, making them one of America's largest employers. Please visit http://www.adeccousa.com for more information.

Ms. Schuyler can be contacted at 916-837-6623. or megan.schuyler@adeccona.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.