Editorial Board   Guest Author

Mr. Kravetz

Dana Kravetz

Managing Partner, Michelman & Robinson, LLP

Dana A. Kravetz is the Firm Managing Partner of Michelman & Robinson, LLP (M&R), a national law firm headquartered in Los Angeles, with additional offices in Orange County (California), San Francisco, Chicago and New York City.

Also the leader of M&R's Hospitality Industry Group, Mr. Kravetz focuses his practice on the representation of hotel and restaurant management, specializing in a range of employment law matters - discrimination, wrongful termination, whistleblower and class action litigation, sexual harassment prevention, workforce reduction, hiring best practices and wage and hour issues, among them.

In addition, Mr. Kravetz advises and litigates on behalf of clients in connection with executive employment contract disputes; independent contractor and misclassification issues; and non-competition, separation and non-disclosure agreements. He handles workplace training, investigations, compliance and audits as well.

A hospitality industry authority, Mr. Kravetz is an active participant in the space. He sits on the Advisory Board for the Cornell Institute for Hospitality Labor and Employment Relations and the Planning Committee for the Americas Lodging Investment Summit Law Conference. In both roles, he collaborates to identify hot topics facing hoteliers and develop programming to educate them.

Mr. Kravetz is also involved in the American Hotel & Lodging Association, and he is a member of the Government & Legal Relations Committee of the California Hotel & Lodging Association. There is more. He frequently speaks at national and regional hospitality industry conferences and events (like ALIS Law and HR in Hospitality), and he regularly contributes articles to HotelExecutive.

Please visit http://www.mrllp.com/professionals-Dana-Kravetz.html for more information.

Mr. Kravetz can be contacted at +1 310-299-5500 or dkravetz@mrllp.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.