Editorial Board   Guest Author

Mr. Jost

Julian Jost

CEO and Founder, Spacebase

Julian Jostís career path was clearly plotted when he started his studies, and heís followed it ever since. As a business and management graduate, his professional life began as a strategy consultant with Roland Berger Strategy Consultants. He was particularly successful in the areas of business development and project management. However, his experiences showed him how inefficient and uncreative the collaboration and meeting culture in companies could be. He began to organize multiple creative workshops for clients in exciting environments and discovered the potential that lies in the optimization of business events. As a born entrepreneur, he quickly decided to follow his ideas. After finishing his MBA at Oxford University, he left the consultancy and started Spacebase in 2014, the worldwide booking platform for outstanding meeting and event locations. Spacebase enables companies to easily and transparently book unusual meeting locations, host creative events and save valuable time while organizing. Today, the Spacebase portfolio offers over 2,000 meeting locations in more than 30 cities across 12 countries. Together with business partner Jan Hoffmann-Keining and the well-known industry expert and travel veteran Stephan Ekbergh, he is changing the way we meet. His vision is to facilitate the right location and the right surroundings to create more flexible, more efficient, and more creative meetings, workshops, and events. With an eye for untapped potential, Jost and his team have made thousands of unconventional and previously unexplored locations available for meeting and workshop rental. His passion and entrepreneurial skill make him a force to be reckoned with; in fact, Spacebase is helping to form the meeting industryís newest and most contemporary sector of offsite meeting locations. The Berlin-based start-up has been recipient of some of the meeting industryís most treasured awards, such as Eye for Travelís Start-up of the Year in 2015 as well as Web In Travelís Start-up of the Year in 2014. Spacebase is definitely a company to watch as the meeting industry goes digital and the trend of unique meeting spaces continues to grow. Please visit http://www.spacebase.com/en/ for more information.

Mr. Jost can be contacted at 646-513-2879 or info@spacebase.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.