Editorial Board   

Mr. Small

Sam Small

Vice President - Developing Markets, Bamboo Living

After a successful career in mass media, culminating with 8 yrs service in the unique position of V.P. of Broadcast Production at Prudential Financial where he directed and edited over 200 national TV spots promoting the firm through one of the largest public offerings in the history of Wall Street, Sam Small has turned his sights towards promoting Bamboo as a sustainable and globally appropriate construction material. Originally a customer of Bamboo Living, Mr. Small was so impressed with the product and the company that he became directly involved. He has so far supervised the assembly and finishing of three bamboo structures, and currently lives in a bamboo house on Maui, Hawaii. If you need a boardroom conference-table hand-built from salvaged, rare Maui Koa, see another of Sam's passions at http://ecomauikoa.com Visit http://bambooliving.com for more information on Bamboo Living.

Mr. Small can be contacted at 973-271-0788 or sam@bambooliving.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.