Editorial Board   Guest Author

Ms. Barnes-Hogg

Rebecca Barnes-Hogg

Founder, YOLO Insights

Rebecca Barnes-Hogg is a recruiting strategist and the founder and Chief Insights Officer of YOLO Insights®. YOLO Insights® is a recruiting and hiring strategy firm dedicated to the art of hiring great employees. Ms. Barnes-Hogg founded YOLO Insights® in 2010 with the vision of making sure no business was held back because they could not hire the right people. Her passion for connecting amazingly talented people with the businesses who desperately need them flows from her early career experience as an HR Executive.

For over 15 years, she has been in the business of helping businesses hire the right people. Her educational background in business and human resources has given her a broad base from which to approach the numerous recruiting challenges. She especially enjoys helping businesses create recruiting strategies to ensure the best cultural fit so they can hire confidently, with more clarity, and know they are making the right hiring decisions for their business.

Ms. Barnes-Hogg is a sought-after speaker on topics related to recruiting, interviewing, communication, and teambuilding. Her recruiting insights have been featured in Business News Daily, U.S. News & World Report, CBS Small Business Pulse, MarketWatch, and HR Magazine.

Ms. Barnes-Hogg is the author of The YOLO Principle: The Ultimate Hiring Guide for Small Business. She is also a co-author of Rethinking Human Resources. Ms. Barnes-Hogg holds an MA in Human Resources Management and a BS in Business Management. She holds the SPHR certification from HRCI and the SHRM-SCP certification from SHRM.

Please visit http://www.yoloinsights.com for more information.

Ms. Barnes-Hogg can be contacted at 843-779-9656 or rebecca@yoloinsights.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.