Editorial Board

Mr. Greger

Ken Greger

Managing Director, AETHOS Consulting Group

A Managing Director with AETHOS Consulting Group, Ken Greger is based in Portland, OR. He has spoken multiple times at The Lodging Conference, ALIS, The Global Spa & Wellness Summit and to numerous other audiences. A frequent author, Mr. Greger’s articles have appeared in The Cornell H. R. A. Quarterly, Hotel & Motel Management, Hotel News Now and other leading industry news media. Mr. Greger is a Certified Public Accountant. He began his career with Deloitte & Touche and from there he entered the world of executive search and consulting. Mr. Greger later joined KPMG’s global search practice in Los Angeles, where he was also a member of the firm’s Entertainment Industry Practice Group. He was later recruited to lead executive search in the Western Region for Laventhol & Horwath. Mr. Greger left to launch Greger/Peterson Associates, Inc., a highly regarded executive search firm specializing in Hospitality & Leisure. In January 2016, more than 20 years later, the firm merged with AETHOS Consulting Group. AETHOS Consulting Group is the world’s largest hospitality-focused executive search and advisory firm, renowned for its hands-on, consultative and bottom-line business approach. In 2016, AETHOS merged with U.S. west-coast based Greger/Peterson Associates, Inc. to form a global powerhouse consultancy firm for clients in the lodging, restaurant, gaming and private equity sectors. Through its offices in North America, Europe and Asia, AETHOS provides reputable, experienced and superior executive search. It also specializes in compensation consulting, business strategy, and performance, risk and asset management advisory services. Please visit http://www.aethoscg.com for more information.

Mr. Greger can be contacted at 503-655-4100 or kgreger@aethoscg.com

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.