Editorial Board   

Mr. Weber

Steven D. Weber

Managing Partner, Stark Weber PLLC

Steven D. Weber, is Managing Partner of Stark Weber PLLC and chairs the firm's Conflict Resolution practice areas.

Mr. Weber began his career in New York, as an attorney for one of the largest public law offices in the world. There, he provided legal advice to clients ranging from elected officials to government agencies with budgets of over $1 billion, with respect to a number of sophisticated and large matters, some of which were the subject of national and local media attention.

After transitioning to private practice with law firms in New York and Florida, Mr. Weber successfully aided individuals, management of private companies, and even other counsel through numerous public and private scenarios. Prior to founding Stark Weber PLLC, he was the founding shareholder of Weber Law, P.A.

Since moving to Florida in 2012, Mr. Weber has been involved in the community in various ways. Steve is a member of the Emory Alumni Leadership Board - Miami Chapter and is a Board member and an Executive Committee member of the Miami Children's Museum. He co-founded the Museum's Playmaker's Group, which seeks to involve Young Professionals and their families with the Museum.

In addition, Mr. Weber has participated in his local community by serving on the Board of Directors of the Miami Shores Chamber of Commerce, and was appointed to the Miami Shores Village Recreational Advisory Board, where he was elected Vice-Chair.

Please visit http://www.starkweber.com for more information.

Mr. Weber can be contacted at +1 305-377-8788 or steve@starkweber.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.