Editorial Board   Guest Author

Mr. Shashou

Alexander Shashou

Co-Founder and President, ALICE

Alexander Shashou is the co-founder and President of ALICE, the hospitality industry's first end-to-end operations platform, uniting back of house service optimization with front of house guest experience management and messaging. ALICE’s technology suite brings together the hotel front desk, concierge, housekeeping, and maintenance teams, and connects hotel guests to their hotel with a mobile app and SMS. With his ALICE co-founders, Justin Effron and Dmitry Koltunov, Mr. Shashou has taken the company through three rounds of funding, raising $13M, and built a global client base in the hospitality and luxury residential sectors. Mr. Shashou received his Bachelor's Degree from the University of Pennsylvania, Wharton Business School with a dual concentration in Finance and Operations and Information Management. After graduation, he took a position with Goldman Sachs in the Equity Sales division in New York, leaving in Sept 2013 to pursue ALICE full-time. Born in London, Mr. Shashou grew up in the hospitality industry, with his family operating 90 hotels in the UK across three hotel chains. Mr. Shashou is the recipient of the 2016 Hospitality Financial and Technology Professionals (HFTP) President’s Award, which recognizes a person who has made a significant contribution to the success of the association throughout the course of the year. He was also selected as one of 2016’s “Up and Comers” by Hotel Business. With his experience working in hotels and building the ALICE brand, Mr. Shashou has fast become one of the leading speakers on the intersection of hospitality and technology at hospitality industry conferences and events around the world. Please visit http://info.aliceapp.com for more information.

Mr. Shashou can be contacted at 212-579-2861 or alexander.shashou@alice-app.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.