Editorial Board   Guest Author

Mr. Lally

Bill Lally

President, Mode:Green

Bill Lally is the president of hospitality integration firm Mode:Green. A serial entrepreneur, Mr. Lally has extensive experience and a unique background in a variety of areas ranging from commercial audiovisual and control systems to energy management, broadcast, recording, post-production and hospitality.

In 2008, the culmination of this experience resulted in the successful foundation of Mode:Green, which provides advanced control systems and energy management in the hospitality and commercial markets with the goal of bridging the current gap between integrators, MEP engineers and contractors, GCs, lighting designers and architects.

Capitalizing on having become the first LEED-AP / Crestron Master's Level Certified programmer, Mr. Lally grew Mode:Green from a small independent programming house (with clients such as Disney, Four Seasons, Baccarat, 1 Hotel and even NASA), to an enterprise completing several fully integrated multi-million dollar projects over the past five years. Mode:Green has become the foremost authority in meeting the demands of the luxury hospitality market and the ever-changing technology expectations of the world's most advanced hotel guest rooms.

Mr. Lally is on top of new technology trends in the latest and upcoming audio/video, energy management and automation technologies to use in work for his clients, and is a continuous technology tinkerer on the side. He was also a founding member of the STEP InfoComm Task Force and is part of the InfoComm Smart Building Task Force, which drew on his ability to create energy management solutions for commercial buildings.

Mr. Lally attended the University of Miami for Music and Audio Engineering, and is a member of the US Green Building Council.

Please visit http://www.modegreen.com for more information.

Mr. Lally can be contacted at 407-574-6245 or blally@modegreen.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.