Editorial Board

Mr. Schvimmer

Matt Schvimmer

Chief Marketing Officer, Zingle, Inc.

Matt Schvimmer is chief marketing officer for Zingle. He is responsible for marketing initiatives, product management and business development. Mr. Schvimmer and his team help find new ways to improve the Zingle platform and work to increase awareness among the several industries the company serves. Mr. Shvimmer has more than 23 years of industry experience in designing, building, marketing and selling solutions for global organizations. Prior to joining Zingle, he held several executive roles at ServiceNow, most recently as vice president and general manager for the ServiceNow Store. In that role, he was responsible for the product development and commercial success of the ServiceNow Store and its related partner-built applications that run atop the ServiceNow platform. Mr. Shvimmer served as the general manager for the ServiceNow Express Business Unit, and led both the product management and product strategy organizations. Prior to that, Mr. Schvimmer also worked for HP Software, where he was responsible for product management and marketing of the IT Management business. He has led product management and marketing teams in IT Management and Customer Relationship Management (CRM) markets. Mr. Shvimmer holds an MBA from the Wharton School of Business at University of Pennsylvania and a Bachelor of Science degree in finance from the University of Florida. Zingle is a two-way, business-and-customer communication software platform that allows businesses to engage with customers in a real-time and personalized way through text messaging – people’s preferred method of communication today. The platform helps businesses increase efficiency, revenue and customer loyalty by providing a quick and simple way to communicate with customers. Millions of messages are sent between businesses and their customers each year using Zingle. Please visit https://www.zingle.me/ for more information.

Mr. Schvimmer can be contacted at 877-946-4536 or marketing@zingleme.com

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.