Editorial Board   

Mr. Tarasofsky

Jerry Tarasofsky

CEO, iPerceptions Inc.

Jerry Tarasofsky is CEO of iPerceptions Inc, North America's leading web focused attitudinal analytics provider. Its webValidator(R) continuous listening solution "captures the voice" of the online customer helping companies learn more about their customers with metrics that quickly turn learning into action. Using a comprehensive proprietary perceptual framework to evaluate key elements of the visitor experience and predictive algorithms and modeling to identify those attributes that drive satisfaction, the webValidator continuous listening solution turns thousands of data points into easy-to-understand strategic and tactical decision support. iPerceptions' clients in the hospitality sector include such recognized brands as Crowne Plaza, Omni, Savoy, Wellesley, Homestead, Radisson and Holiday Inn.

Mr. Tarasofsky can be contacted at jerryt@iperceptions.com

Coming up in April 2021...

Guest Service: Health and Safety First

Though expectations are that hotels will return to some semblance of normalcy in 2021, their highest priority must continue to be the health and safety of guests and employees. To that end, hotels are training their guest service personnel in enhanced cleaning routines, which include the following practices - bathrooms, elevator buttons, remote controls and other high-touch items, are disinfected and cleaned with a higher frequency; all tables, chairs and menus in restaurants are cleaned at a much higher frequency, and after each seating; floor markers in public areas to remind guests and team members to maintain physical distance; hand alcohol stations and disposable gloves in lobbies and restaurants; loose items such as pens, note pads and information material removed from rooms and meeting rooms; limiting the number of seats in restaurants and public areas; and revised food & beverage offerings. The April issue of the Hotel Business Review will review how guest service personnel are being trained to maintain health and safety protocols in their operations.