Editorial Board   Guest Author

Mr. Engel

Tom Engel

Principal, T.R. ENGEL Group

Hospitality industry leader with 30+ years of expertise, Tom Engel is credited with being instrumental in creating three (3) global lodging brands—Embassy Suites Hotels, Crowne Plaza Hotels and Resorts, and Hawthorn Suites by Wyndham. Mr. Engel is president and founder of the T.R. ENGEL Group, LLC (TRE), a Boston-based hospitality advisor and operational asset management firm operating on a global basis. TRE's core business discipline revolves around advising institutional investors—pension funds, real estate investment managers, and high net worth family offices—investing in hotel assets in the U.S., Europe, and the Middle East. TRE typically then oversees the entirety of the investment in the role of hotel asset manager working on behalf of the investor.

Previously Mr. Engel was Executive Vice President, Equitable/AXA Real Estate Investment Management Inc., where he created, then ran its worldwide lodging and leisure investment management group. Mr. Engel's group was a full-service hospitality resource, providing both hotel debt and equity investments, conducting project management and through its asset management team was responsible for the oversight of a $2 billion portfolio of 62 hotels and resorts. Previously, Mr. Engel was a Group Brand Manager at Unilever, Inc. and Director of Marketing, at Revlon, Inc.

Mr. Engel has extensive experience with creation of hotel brands, operations planning, and creation of brand standards and procedures with luxury, upscale and extended?stay hotels. Mr. Engel is a director of publicly-held The Procaccianti Hotel REIT. He is an adjunct professor at Boston University and Chairman, Boston University School of Hospitality Management's Advisory Board. Graduate of the Northwestern University, University of St. Thomas. Veteran, United States Marine Corps, VMA-131 Air Wing.


Please visit https://www.trengelgroup.com for more information.

Mr. Engel can be contacted at +1 617-451-1701 or thomasengel@trengelgroup.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.