Editorial Board   Guest Author

Mr. Engel

Tom Engel

Principal, T.R. ENGEL Group

Hospitality industry leader with 30+ years of expertise, Tom Engel is credited with being instrumental in creating three (3) global lodging brands—Embassy Suites Hotels, Crowne Plaza Hotels and Resorts, and Hawthorn Suites by Wyndham. Mr. Engel is president and founder of the T.R. ENGEL Group, LLC (TRE), a Boston-based hospitality advisor and operational asset management firm operating on a global basis. TRE's core business discipline revolves around advising institutional investors—pension funds, real estate investment managers, and high net worth family offices—investing in hotel assets in the U.S., Europe, and the Middle East. TRE typically then oversees the entirety of the investment in the role of hotel asset manager working on behalf of the investor.

Previously Mr. Engel was Executive Vice President, Equitable/AXA Real Estate Investment Management Inc., where he created, then ran its worldwide lodging and leisure investment management group. Mr. Engel's group was a full-service hospitality resource, providing both hotel debt and equity investments, conducting project management and through its asset management team was responsible for the oversight of a $2 billion portfolio of 62 hotels and resorts. Previously, Mr. Engel was a Group Brand Manager at Unilever, Inc. and Director of Marketing, at Revlon, Inc.

Mr. Engel has extensive experience with creation of hotel brands, operations planning, and creation of brand standards and procedures with luxury, upscale and extended?stay hotels. Mr. Engel is a director of publicly-held The Procaccianti Hotel REIT. He is an adjunct professor at Boston University and Chairman, Boston University School of Hospitality Management's Advisory Board. Graduate of the Northwestern University, University of St. Thomas. Veteran, United States Marine Corps, VMA-131 Air Wing.


Please visit https://www.trengelgroup.com for more information.

Mr. Engel can be contacted at +1 617-451-1701 or thomasengel@trengelgroup.com

Coming up in March 2020...

Human Resources: Confronting a Labor Shortage

With the unemployment rate at its lowest level in decades (3.7%), what has always been a perennial problem for human resource professionals - labor shortage - is now reaching acute levels of concern. It is getting harder to find and recruit qualified applicants. Even finding candidates with the skills to succeed in entry-level positions has become an issue. In addition, employee turnover rates remain extremely high in the hotel industry. As a result of these problems, hotel HR managers are having to rethink their recruitment strategies in order to hire the right talent for the right job. First, hotels have been forced to raise their wages and offer other appealing perks, as a way to attract qualified candidates. Secondly, HR managers are reassessing their interviewing techniques, focusing less on the answers they receive to questions and more on observable behavior. Part of this process includes role-playing during the interview, so that the recruiter can gauge how a candidate works through specific problems and interacts with other team members. Additionally, some HR managers are also creating internal talent pools as a way to address labor shortages. Instead of utilizing department resources to find new hires with specific skills for needed positions, hotels are cultivating talent pools internally and preparing their employees to assume leadership roles whenever the time comes. They are also placing greater emphasis on a company culture that is more performance-based, as a way to curb employee turnover, increase employee satisfaction, and assure higher levels of customer service. Finally, recognizing the importance of employee retention as a way to lessen the impact of a tight labor market, some HR managers are instituting generous reward programs in order to retain their top performers. The March Hotel Business Review will explore what some HR professionals are doing to address these and other issues in their departments.