Ms. Way

Claire Way

Managing Director

Spa Strategy

Claire Way joined Spa Strategy in 2006 to manage our UK office, and has over 25 years experience in the spa industry and a career that spans several continents. As managing director, Ms. Way leads Spa Strategy’s extensive work in development & construction, strategic planning and management for hotel spa and wellness facilities.

Founded in 2002 on a quest to find the sweet spot between innovation, luxury and profitability in spa; Spa Strategy has since developed into one of the most sought-after international consultancies in its field. Nurtured by spa industry visionaries Richard Dusseau and Elaine Fenard, the company’s success was founded on sound principles: building a deep understanding of client and guest, and always involving the ‘right people’. The core team they assembled works together to this day.

Prior to joining Spa Strategy Ms. Way worked with international hotel group Per Aquum Resorts & Spas, launching its spa division from the ground up in record time. As Group Director of Operations & Development, she was responsible for brand development, operations, design and business strategy of all spas. The Collection focused on delivering innovative design and concept, most noted is the world’s first underwater spa, which is credited to her.

At the prestigious Chiva-Som International Health Resort, Ms. Way was Spa Director responsible for setting new standards in training, marketing initiatives, maximizing the top and bottom line revenue and in developing new spa facilities. During her tenure at Chiva-Som International Health Resort, the resort won the Conde nast readers award for destination spa of the year, and under her leadership at Per Aquum Spa Collection the team won two Spa Asia Crystal awards, “Best Spa in the Maldives” and “Editor’s Choice”.

Please visit http://www.spastrategy.net for more information.

Ms. Way can be contacted at 44-0-796-968-6644 or claire@spastrategy.net

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.