Editorial Board   

Mr. Hancock

Paul Hancock

Executive Chef, Miramonte Resort and Spa

Chef Paul Hancock took an interest in the kitchen at an early age. "I remember walking to the other side of the island and running home all wide-eyed, 'Mom, they fry their fish in peanut oil over there!'" He explains, "I just had that fascination with how other people did things, how they lived their lives and cooked their food."

And so began a path of culinary discovery, rich with fine dining experiences at exclusive supper clubs in North Carolina, and some of the South's legendary restaurants.

Ever eager for new challenges, Chef Hancock traveled to the French Alps to accomplish his chef's apprenticeship at L'auberge de L'Eridian under the tutelage of Chef Marc Veyrat—at the time a 3-star Michelin chef renowned for his foraging and use of wild herbs and ingredients. Chef Hancock quickly grasped the concept of great recipes and the meticulous steps that go into implementing them.

Not one to rest on his laurels, Chef Hancock's craftsmanship, resourcefulness, and wanderlust turned out to be a perfect match for super mega yachts; he spent 3 ½ years executing elaborate dinner parties while traveling the world with elite guests and international celebrities. Back in the States, Chef Hancock was instrumental in opening five-star fine dining and banquet experiences in Hollywood, Florida, including the now Diplomat Resort and Spa, receiving the four star four diamond award from AAA.

Here in California, Chef Paul has been called on by a long list of celebrity clients. Chef Hancock now calls Indian Wells home, delighted to share his farm-to-table values and focus on building new relationships in the small community of Indian Wells.

Please visit http://miramonteresort.com for more information.

Mr. Hancock can be contacted at 760-837-1631 or phancock@miramonteresort.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.