Editorial Board   

Mr. Martin

Maurice Martin

President, COO & Founder, iRise Inc.

Maurice Martin is the president, chief operating officer and founder of iRise, the world's leading application definition software company which enables companies to visually simulate business applications before they are built. Mr. Martin founded iRise as a consulting firm on an early and accurate prediction of Java acceptance and Internet growth in 1996. Having driven more than 300 client application development engagements, he recognized a need to bridge the communication gap between business and IT stakeholders in an effort to reduce rework and bring applications to market faster. In 2002, he led the company in productizing the offering and introduced simulation software to the market. In addition to his business management role, Mr. Martin shapes the iRise vision and guides the product roadmap. Mr. Martin gained his business and technology acumen during tenures at Deloitte Consulting and Accenture. Prior to iRise, he was a systems analyst and project manager at Deloitte Consulting, having worked extensively on trading and portfolio systems for clients such as Montgomery Asset Management and PIMCO. As a consultant and systems analyst at Accenture, Mr. Martin worked on general ledger, billing, trading and portfolio systems for clients such as The Capital Group, Kaiser Permanente and Southern California Gas Company. His core strength lies in streamlining business processes and applying innovative business technology. He earned a B.S. in electrical engineering from the University of California at Santa Barbara.

Mr. Martin can be contacted at 310-426-7886 or mmartin@irise.com

Coming up in September 2020...

Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.