Editorial Board   Guest Author

Ms. Howe

Teri Howe

Principal Product Manager, Agilysys

Teri Howe is a principal product manager at Agilysys, a leading technology company providing innovative software solutions for point-of-sale (POS), property management, analytics, inventory and procurement, and mobile solutions and services to the hospitality industry. Ms. Howe is a global subject matter expert on POS mobility and is responsible for the strategic development of the InfoGenesis product family. During her time at Agilysys, Teri has focused on positioning InfoGenesis as the leading point-of-sale technology solution for the hospitality industry focused on delivering value through stronger guest engagement. Over the past five years, the company has taken a leadership position in moving hospitality solutions to next-generation Software as a Service (SaaS) and mobile capabilities. And, with its new rGuest platform, Agilysys provides the first platform-based, fully integrated hospitality solution focused on optimizing the guest experience through a single comprehensive view of each guest in every interaction.

Please visit https://agilysys.com for more information.

Ms. Howe can be contacted at 770-810-6053 or teri.howe@agilysys.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.