Ms. Heydt

Sandy Heydt

President

Panetiere Marketing Advisors

Sandy Heydt founded Panetiere Marketing Advisors in 2003. With her four associates she has been caring for the health and well-being of marketing and sales departments of mid-scale and luxury properties, both of major franchises and of independents. She and her team have taken on international as well as national projects. Her firm is best known for writing and implementing marketing plans, filling short term direct sales needs as well as sales audits and training. To that Sandy has recently added executive coaching to her menu of services. Sandy brings thirteen years of DSM and interim GM experience to her writing about hospitality sales and management.

Ms. Heydt can be contacted at 303-394-7592 or sheydt@panetieremarketing.com

Coming Up In The June Online Hotel Business Review

"Hotel Business Review offers weekly articles for hotel management and operation and discussion on emerging growth markets."
Feature Focus
Hotel Sustainable Development: Principles and Best Practices
Sustainability is now a daily topic that affects every facet of hotel development and operations. As hotelier Hervé Houdré recently noted "The goal of Sustainable Development is clearly to secure economic development, social equity, and environmental protection. As much as they could work in harmony, these goals sometimes work against each other". In the June Hotel Business Review, some of the industry's most recognized sustainable development experts come together to identify emerging trends and discuss how sustainability is currently affecting the hotel industry. Each author presents the most important aspects of sustainable development of much interest to hotel owners, operators, investors and developers. We include perspectives and case studies on best practices from leading hotel groups and other industry players.
INSIGHTS FOR INDUSTRY LEADERS BY INDUSTRY LEADERS
"300,000 Rooms Complete, 15,700,000 to Go"
By Larry Mogelonsky, President and Founder, LMA Communications
"Destination Earth: A Customized Approach to Sustainability"
By Mark Hickey, Senior Vice President of U.S. Hotel Operations, Destination Hotels
"Why This New Standard is Going to change Hotel Energy Management Forever?"
By Robert Allender, Managing Director, Energy Resources Management
"How Two Major Hotel Companies are Turning Sustainability into Tangible Business Advantage"
By Christopher Wood, Director of Social Responsibility, ASAE Convene Green Alliance
PLUS: Green Certification - Development & Investment Outlook - Case Studies - Green Design – Sustainable Development Strategies - Green Luxury - CSR Programs - Green Facility Management