Editorial Board   

Ms. Ellis

Maricha Ellis

VP of Marketing & Sales Operations, Stericycle Environmental Solutions

Maricha Ellis is the Vice President of Marketing and Sales Operations of Stericycle Environmental Solutions, a leading provider of environmental and regulated waste management solutions. In this role, Ms. Ellis directs the development of Stericycle Environmental Solutions product/service strategies, tactics and revenue. She provides leadership, direction and management of marketing personnel, including new business development and product management, vertical marketing, digital strategy, brand and marketing communications, public relations and events. Her responsibilities also include developing and implementing strategic marketing plans, marketing metrics and data analysis to support and drive the business. Additionally, she monitors the market and regulatory environment to identify trends, shifts and opportunities; directs internal communication to incite growth activities and directs external communication through various channels/mediums to gain positive awareness impact. Ms. Ellis brings over 15 years of global strategy, product management and marketing experience. She leverages a broad technical, commercial and business background. Prior to joining Stericycle, Ms. Ellis consulted and held leadership positions as Director of Americas Marketing for Honeywell, Director of Market and Channel Programs and Business Manager for Belden and Product Management and Sales Roles for Rexnord Industries. Ms. Ellis has had significant experience in product management including driving new product commercialization processes and comprehensive voice of customer programs. Her background also includes improvements in sales forecasting and operations, strategy planning and deployment, branding, and P&L management. During her career, she has served in various roles, such as Manufacturing Engineer, Product Design Engineer, Account Manager, Product Manager, Director of Marketing, and Americas Marketing Director. Stericycle Environmental Solutions delivers a comprehensive portfolio of environmentally responsible, flexible and cost-effective offerings to help hospitality customers with any hazardous waste management needs. Stericycle Environmental Solutions combines its proven experience with customized solutions to meet the unique needs of each hotel property. Please visit http://www.stericycleenvironmental.com/ for more information.

Ms. Ellis can be contacted at 844-836-0848 or mellis@stericycleenvironmental.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.