Editorial Board   Guest Author

Mr. Goldberg

Leon Goldberg

Complex Director of Sales and Marketing, Sheraton New York Times Square and New York Marriott Marquis

Leon Goldberg was promoted to Complex Director of Sales and Marketing for both the Sheraton New York Times Square Hotel and the New York Marriott Marquis in April 2017. Mr. Goldberg brings more than 25 years of hotel industry experience to the Sheraton New York Times Square, the third-largest hotel in New York City. He has been the Director of Sales and Marketing at the New York Marriott Marquis for 10 years. In his new role, Mr. Goldberg will develop, implement and lead sales and marketing strategy for both the New York Marriott Marquis and the Sheraton New York Times Square hotels. Mr. Goldberg’s extensive hospitality career started on the west coast as the Sales Manager at the Westin St. Francis Hotel in San Francisco, before becoming the Director of Convention Sales at the Los Angeles Convention & Visitors Bureau. He then moved to the east coast to the Waldorf Astoria hotel, where he started out on the sales team and later was promoted to Director of Sales for Groups and Conventions. His experience also includes serving as Director of Sales & Marketing for the (former) Rihga Royal, a JW Marriott Hotel and luxury all-suite property in New York City, as well as Director of Sales & Marketing at the San Francisco Marriott. During his 25-year career in hospitality, Mr. Goldberg has received accolades including Sales and Marketing Leader of the Year for Marriott International, Sales Team of the Year, Presidents Circle Awardee (multiple times) and HSMAI New York Chapter Hotel Marketer of the Year (2013). Mr. Goldberg received a Bachelor of Science degree in Hotel, Restaurant & Travel Management from the University of Massachusetts in Amherst, Massachusetts. He attended the School of Business at McGill University in Montréal, Canada, and the Hotelconsult, in Brig, Switzerland. Mr. Goldberg was born in South Africa and speaks Dutch, Spanish and French. He lives in Westchester County with his wife and two daughters. Please visit http://www.marriott.com for more information.

Mr. Goldberg can be contacted at 212-581-1000 or leon.goldberg@marriott.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.