Editorial Board   Guest Author

Mr. Bharucha

Jaavid Bharucha

Corporate Director of Revenue Management, Arbor Lodging Management

Jaavid Bharucha is the Corporate Director of Revenue Management for Arbor Lodging Management, a performance-focused and innovative hotel investment and management company based in Chicago. In this role with Arbor Lodging Management, Mr. Bharucha develops and executes revenue strategies for Arbor Lodging Management. With a management portfolio of 15 hotels with 1,759 guest rooms, Arbor Lodging Management provides a fresh, thoughtful, and curated approach to hospitality services that are metrics driven, value proven, and progressive to guests, associates, and owners. Through his career of over 12 years in the industry with revenue management experience, Mr. Bharucha brings insight from his time at Radisson Lexington and Hotel Pennsylvania in New York and The Bricton Group and TPG Hospitality in the Chicagoland area to his current role at Arbor Lodging Management. Throughout each role held, Mr. Bharucha worked directly with on-property general managers and vice presidents or sales & marketing to generate forecasts, monitor the comp set, check for movement and rate variance, and assist in development of sales plan across the board. Mr. Bharucha has been with Arbor Lodging Management for over a year, working with the team through the recent transition from NVN to Arbor Lodging Management. Mr. Bharucha brings professional know-how and tangible results hi optimizing revenues by developing revenue maximization ideas and strategies, offering services to attractions in the area, and promoting the properties through various distribution channels. Prior to his time in the hotel space, Mr. Bharucha held a market manager position at Priceline Inc. in Chicago. Mr. Bharucha earned his Bachelor of Science in Business Administration in Travel and Hospitality Management from Hawaii Pacific University. Please visit http://www.arborlodging.com for more information.

Mr. Bharucha can be contacted at 312-854-0540 or jbharucha@arborlodging.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.