Editorial Board

Mr. Uhrin

Rob Uhrin

Principal, Cooper Carry

Rob Uhrin is a leader in the thriving Hospitality Studio in Cooper Carry’s Washington, DC office, where he combines resources from the firm’s national practice to complete projects nationwide. During a decade in Atlanta working on multiple building types, Mr. Uhrin settled on hospitality. This varied architectural experience gives him the particular ability to integrate hospitality projects into the mixed-use environments that are fundamental to Cooper Carry’s design philosophy. Mr. Uhrin’s favorite projects include urban infill that revitalize an existing urban area and represent investment in the surrounding neighborhoods. He leads the design of projects ranging from massive urban scale developments to small boutique hotels, while also acting as a thought leader as the hospitality industry continually redefines itself. He is currently leading the design of diverse hospitality projects including the Notre Dame Embassy Suites hotel in South Bend, IN, the NC State Centennial Campus Conference Center & Hotel, in Raleigh, NC and a Hyatt Centric hotel located in the shopping district of historic Alexandria, Virginia. Beyond his hospitality and conference center expertise, Uhrin leverages Cooper Carry’s emphasis on mixed-use design to create truly livable, authentic places. He is regularly on the road, pitching a greater vision of the 21st-century hotel as a gathering place surrounded by restaurants, shops, offices and townhouses, wrapped into a truly spectacular place. Mr. Uhrin has held a leadership design position on nearly 30 hotels and 6, 000 keys, more than half of which have been in an urban setting, where the building is expected to catalyze its urban environment. Please visit http://www.coopercarry.com for more information.

Mr. Uhrin can be contacted at 703-519-6152 or robuhrin@coopercarry.com

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.