Editorial Board

Mr. Marr

David C. Marr

Senior Vice President & Global Head, Hilton Full Service Brands

David C. Mr. Marr is senior vice president and global head for Hilton’s full service brands category. In this role, Mr. Marr oversees the company’s flagship brand, Hilton Hotels & Resorts, as well as DoubleTree by Hilton, Curio Collection by Hilton and the recently launched Tapestry Collection by Hilton. Mr. Marr has extensive experience and a proven track record of success in strategy development, positioning, marketing, communications and owner relations in the hospitality industry. Prior to his current role, Mr. Marr spent 16 years at Starwood. He most recently served as a senior vice president and global brand leader, spearheading revitalization efforts for the company’s largest brand, Sheraton Hotels & Resorts and creating and growing Tribute Portfolio. Before joining Starwood, Mr. Marr spent more than a decade with Marriott International, where he held several leadership roles spanning sales, marketing and revenue management across the New York City portfolio. Coming full circle, Mr. Marr returned to Hilton in June 2017. He spent the first five years of his career with the company, serving in a variety of positions in markets including Washington, D.C., Boston and New York City at the iconic Waldorf Astoria New York. Mr. Marr received his Bachelor’s Degree in business, management, marketing and related support services from University of New Hampshire’s Whittemore School of Business and Economics. He is based at Hilton’s global headquarters in McLean, Va. Please visit http://www.hilton.com for more information.

Mr. Marr can be contacted at 703-883-6587 or david.marr@hilton.com

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.