Editorial Board   Guest Author

Ms. Grennan

Kim Grennan

Co-Founder & CEO, FindSideGigs.com

Kim Grennan is the Founder and CEO of FindSideGigs.com, a free lead generation service for freelancers and those wanting to make extra money part-time. Ms. Grennan is also the CEO of Axle Eight, a marketing and strategy agency for tech start-ups. Over her career, Kim has worked with 100+ companies in a variety of industries helping launch and scale their businesses. Prior to starting FindSideGigs.com and Axle Eight, Ms. Grennan worked at a sell-side investment bank in Chicago specifically focusing on deals within the plastics, chemicals, and packaging industries. Wanting to get more into the tech world career-wise, Ms. Grennan transitioned from investment banking into corporate strategy where she joined Verizon's Global Innovation Team working at the Verizon Innovation Center in Boston. Here she focused on crafting organization-wide strategies for entering new non-core B2B markets such as healthcare, education, IoT, digital media, virtual reality, augmented reality, energy, and transportation. She was also responsible for building strategic partnerships and sourcing venture capital and M&A deals within these non-core B2B markets. After Verizon, Ms. Grennan wanted to focus more on working directly with start-up companies so she made the switch to a private design and innovation agency and built out their first market research and strategy business unit. Here she worked with more than 50 companies to bring their products to market. She holds her M.B.A. from Loyola University Chicago and her Bachelors in Economics from The University of Arizona. Ms. Grennan currently lives in Scottsdale, AZ with her husband and her English Lab named Nellie. In her spare time she actively advises several start-up companies, is a personal finance nut, and an active real estate investor.

Please visit http://findsidegigs.com for more information.

Ms. Grennan can be contacted at 480-225-7178 or kim.grennan@gmail.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.